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Principles of Marketing
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  • Title: Principles of Marketing
  • Author(s) Jeff Tanner, Mary Anne Raymond, et als.
  • Publisher: Flat World Knowledge; eBook (Creative Commons Licensed)
  • License(s): CC BY 4.0 and CC BY 3.0
  • Paperback: 362 pages
  • eBook: HTML, PDF, ePub, MOBI, etc.
  • Language: English
  • ISBN-10: 0982361823
  • ISBN-13: 978-0982361825
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Book Description

Principles of Marketing by Tanner, Raymond and Schuster teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic Sustainability Ethics and social responsibility Global coverage Metrics.

About the Authors
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